Last Updated: October 2026

1. Introduction

Welcome to Loyalie. Your privacy is critically important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the application.

2. Information We Collect

We may collect information about you in a variety of ways. The information we may collect via the Application includes:

• Personal Data: Personally identifiable information, such as your name, email address, and telephone number that you voluntarily give to us when you register with the Application.
• Geo-Location Information: We may request access or permission to track location-based information from your mobile device to provide certain location-based services like verifying your physical presence at a merchant's location (geofencing) to collect a stamp or claim a reward. This permission is optional and can be revoked at any time in your device settings; however, if revoked, you will not be able to collect stamps or use core features of the app. We do not store your geolocation information after the stamp or reward is validated, and we do not share this information with any third parties.
• Mobile Device Access: We may request access or permission to certain features from your mobile device, including your mobile device’s camera, to scan merchant QR codes for successfully collecting stamps, and to take photographs of physical loyalty cards to import previously physically collected stamps to a digital card. This permission is optional and can be revoked at any time in your device settings; however, if revoked, you will not be able to scan codes or use core features of the app.
• User-Generated Content (Images): If you choose to use our physical card migration feature, we collect and store the photographs you take of your physical loyalty cards. These images are securely uploaded to our servers to allow merchants to verify your previous stamps and digitize them.
• Technical Notification Identifier (Push Token): Allows routing push notifications to your device via Apple (APNs) and Google (FCM) services.
• Reviews and Experience Feedback: Ratings (stars) and written comments voluntarily submitted by the user to evaluate their experience with a partner business.

3. Legal Basis for Processing

In compliance with the GDPR, we rely on the following legal bases to process your personal data:

• Contractual Necessity: To create and manage your account, and to track your loyalty stamps and rewards, and to deliver associated service notifications (bonus stamp attribution, rewards ready to be claimed).
• Consent: Specifically for tracking geo-location, accessing your device's camera, as well as receiving push notifications and news/promotional updates sent by businesses whose loyalty card you activate.
• Legitimate Interest: To provide location-based verification for fraud prevention, to respond to customer service requests, and to share your reviews and experience feedback with the relevant business to enable them to improve the quality of their service.